Commercial Validation
Why Education Ventures Need Commercial Validation
A pilot with engaged learners leaves a purchasing question open. Who can commission the product after the trial, and what evidence will they need?
Separate the learning goal from the purchase decision
A university may trial a tool in a course while a different department controls the budget. Before the pilot, agree on the capability learners should acquire and the purchasing decision the trial can inform.
Define the next engagement
A useful pilot identifies an owner, a review date and a possible follow-on engagement. Learner interviews and a conversation with procurement answer different questions. Together they inform the next product decision.